Daily millions of people use search engines to find goods and services in the Internet. The majority of Russian-speaking users prefer to use Yandex, though some of them use Google and Rambler. In order to make prospective customers visit your website, search engines should show it at the first place of the users’ search request.

What is search promotion?

Search promotion of a website — is a complex of measures for optimization and putting your resource into leading positions in search engine results. The promotion of a website is done by key-words that users put into a search line.

For example, man is pressing in need for a bunch of flowers. He goes to Yandex, writes his request in the search engine: “Flowers delivery in Moscow”. Yandex gives him a list of websites that offer such services. A customer chooses the appealing site, orders delivery and gets his flowers.

Why website promotion is necessary?

Website promotion is necessary in order to increase profit or attract attention to information placed at the resource. As a result of promotion such websites occur at first positions in search engines’ subject inquires.

It is not a secret that the majority of users look through only first ten websites (Top-10). Therefore it is very important to make your website get into these ten sites or even in the first three websites in the search inquiry, then your site will be provided with the regular flow of prospective customers and clients.

How much does a search engine promotion cost?

The cost of a search promotion is calculated individually, depending on a subject competence and a number of inquiries. A subject competence is determined by a number of competing websites that we need to overcome in order to lead in the search engines’ TOP-10.

For example, there are few websites on flower bunches that is why the promotion price will be minimal- about $200 per month. But the promoting of a website about flat renovation is going to be far more expensive because there are a lot of competitors and new websites on this subject spring up all over.

What is need for a full-fledged promotion?

In order to make an efficient promotion, it is necessary to make a preliminary website audit which reveals it’s strong and weak sides to allow planning of oncoming optimization more thoroughly.

More over a very important factor in the effective promotion is the semantic core of the website. It is a number of key phrases used by users in their search inquiries.

It is vital to make a professional choice of key phrases so that they reflect real inquiries on this subject. Otherwise the website will be promoted but will not attract any visitors.

How is the work done?

At the beginning you are provided with a personal manager, who will preliminary consult you on the specific project. After that we conclude a contract on website promotion, including all general activities to be implemented during a set period of time. We start our work after we get the prepayment and plan promotion terms. When the reporting period is over you will get a detailed report and your personal manager will give you recommendation how to continue the advertisement campaign.

Major promotion stages.

• Audit and scrupulous market analysis aiming at identifying the most efficient promotion actions.
• Revealing and elimination of lacks concerning direct competitors in search engines’ results.
• Optimization and improvement of HTML-code, meta-tags composition.
• Creation of convenient website navigation to increase usability. If necessary, addition of new pages and web-site divisions, general website improvement.
• Writing of the website content (texts) on the discussed key inquiries and filling of the website with unique articles. Writing of the website content (texts) on the discussed key inquiries and filling of the website with unique articles.
• Placement of information releases about you website on subject platforms in the Runet.
• Work with external factors effecting the website promotion using not only well-known but also designer’s methods checked up in the years.

When to wait result?

The terms of a site promotion depends on a subject competence and the rate of key inquiries.

For example, to promote a site by a low-frequency inquiry «excavator Rent in Moscow» much faster, than by a high-frequency inquiry "excavator".

A site promotion usually takes from two weeks to three months and the effect of advancement will be noticed in several search engines at once (Yandex, Google, Rambler). The adult sites, aged more than a year, are promoted much faster, rather than the young. Our experts have a wide work experience with just-created domains, therefore terms of the promotion of young resources are reduced to a minimum. Our record is 4 days.

What guarantees are given?

We bear full financial responsibility for the results of our work. In the case of noncompliance of all take up obligations — we return money. The client usually pays for the work in advance in the first month of promotion as we promise the result by the end of the second or at the beginning of the third period of promotion. These terms are bilaterally discussed and specified in the contract.

In our practice there was no case when a promoted site wouldn't give the result in one of search engines after the specified time. And nevertheless, we give each client written guarantees on return of advance payments with the instructions of criteria estimation result separately on each of search engines and the sum of money to return.

How to apply for promotion?

For example, you need an advancement of a sitewhich deals with the sale of spare parts for domestic cars. It is possible to simply specify in the application that the subject of your website is the sale of spare parts for domestic cars or in section "Keywords" to write the following:

• autospare parts
• sale of autospare parts
• the Internet shop of autospare parts

spare parts for domestic cars

When the operative processing of your application is complete, you will receive a commercial offer on website promotion to the specified electronic address (E-Mail). The key inquiries will be professionally chosen, from which you can choose by yourself keyword and phrases for the promotion of your website.

http://seo.itsdolphin.com/cm/avto.ru/
Clicking this link, you can have a look at the example of a sample of the commercial proposal on the promotion of an autospare parts shop web-site. Adding or taking words, a customer can calculate the promotion cost on various combinations of words independently.